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4.7 Avg. Rating
300 Installs
Tested with WordPress 5.7.2

This plugin is an add-on for WooCommerce by Anna Schneider.

This plugin lets you add up to five Unique Selling Propositions underneath the add to cart button on single product pages.

Remind your customers why they should order your products right when they might need a push – on the single product page. With this plugin, you can
* insert up to 5 Unique Selling Propositions (USP)
* display them right underneath the „Add To Cart“ button on WooCommerce single product pages
* choose a fitting icon from 4 different icon fonts for each USP
* color the icons so they fit your theme/design
* show them on any page using a shortcode

  1. Upload the plugin files to the /wp-content/plugins/plugin-name directory, or install the plugin through the WordPress plugins screen directly.
  2. Activate the plugin through the ‘Plugins’ screen in WordPress
  3. Use the Settings->Woo USP screen to set your USPs and icons

What icons can I choose?

You can choose from four different Icon Fonts to find the icon and style you like: Dashicons, Font Awesome Icons, Linecons and Linearicons.

Can I show the USPs on other pages?

Yes, you can use the shortcode [woousp] to show the USPs on any page you wish to. It works with classic and Gutenberg editor.


  • fixes problems with the icon picker


  • adds the shortcode [woousp] to display the USP table anywhere
  • tested with Gutenberg shortcode block


  • adds 3 additional Icon Fonts to choose from: Dashicons, Font Awesom Icons, Linecons and Linearicons


  • Initial version.